Pop Up Museum
THEN & NOW POP-UP MUSEUM
Opened in celebration of Breitling’s 140th anniversary, the museum, located in Zurich’s historic old town, invited visitors on an immersive journey through the brand’s legacy of innovation.
From August 2024 to May 2025, the space welcomed more than 18,000 guests.
A look inside
Spanning three floors, the museum brought Breitling’s signature universes—Air, Land, and Sea—to life through dynamic and interactive displays. Highlights included a mini Chronometrie, a flight simulator, rare vintage timepieces, and behind-the-scenes stories never shared before.
Throughout its run, the museum also hosted a series of Heritage Talks, gathering collectors, experts, and enthusiasts for engaging conversations on the brand’s cultural and historical impact.
