Sustainability
#SQUADONAMISSION TO DO BETTER
SUSTAINABILITY: THE 2024 MISSION REPORT
At Breitling, we are a Squad on a Mission to do better. We are committed to doing our best to optimize the social and environmental impacts of our business within our sphere of influence. In our annual Sustainability Mission Report, you’ll find information about our overall vision for sustainability, as well as the key issues we're addressing.
PRODUCT
CREATING POSITIVE IMPACTS ALONG OUR VALUE CHAIN
We‘re improving the social and environmental impact of our products by sourcing artisanal and small-scale gold, lab-grown diamonds, upcycled packaging, and sustainable straps. We are rolling out traceablity via blockchain-backed provenance records for our watches, starting with the Super Chronomat Origins and engaging our suppliers to increase their sustainability performance.
Solar Impulse Foundation: 1000 Solutions
The premise of Solar Impulse Foundation is that climate change can be tackled most effectively through the lens of profitability. In April 2021, the Foundation reached its goal of identifying 1000 solutions that are profitable for both the environment and our economy - reducing CO2 emissions, pollution, and the use of resources while at the same time creating jobs and growth. The Solar Impulse Efficient Solution Label is the only evaluation available today that certifies the economic profitability of products and processes that protect the environment. It is awarded following a rigorous evaluation process carried out by a pool of independent experts. Breitling’s new sustainable packaging has been named as one of the 1000 Solutions that can protect the environment in a profitable way.
Discover Solar Impulse
New Upcycled Watch Box
Enabling economic growth doesn't have to come at the cost of the planet. Together with the Solar Impulse Foundation, Breitling boosts the adoption of profitable solutions to protect the environment. Our new, upcycled, watch box even received the Solar Impulse Efficient Solution label for its sustainable re-interpretation of the traditional watch packaging.
Learn more about the labelPLANET
IMPACTFUL
We‘re reducing our environmental footprint, transitioning to renewable energy globally, and eliminating plastic waste across operations. We align our efforts to key international frameworks and offset all our carbon emissions along the way.
100% RENEWABLE ENERGY
ACROSS HQ OPERATIONS AND GLOBALLY BY 2025
ZERO PLASTIC WASTE
ACROSS OPERATIONS BY 2025
SBTI
TARGETS SUBMITTED FOR VALIDATION TO THE SCIENCE BASED TARGETS INITIATIVE (SBTI)
CDP
REPORT ANNUALLY TO THE CARBON DISCLOSURE PROJECT (CDP)
Surfrider
Breitling is proud to support the Surfrider Foundation, a non-governmental organization devoted to fighting for coastal preservation and clean oceans. Since 1984 the foundation, created by a handful of visionary surfers in Malibu, California, has grown to a community of over one million supporters, activists, and members, with over 170 volunteer-led chapters. Since 2006, it has won over 800 long and short-term campaigns aiming for legislative change, which have led to hundreds of significant coastal protection victories.
DISCOVER SURFRIDER
SUGI Forest
Breitling is proud to support SUGi, which offers a sustainable, scalable, and successful framework for addressing ecosystem loss while generating employment by empowering indigenous communities. SUGi has created more than 80 forests in 12 countries around the world via the proven Miyawaki Method. SUGi is also a part of the Trillion Tree Initiative, launched by the World Economic Forum in 2020, which is a platform promoting a global movement to conserve, restore and grow one trillion trees by 2030. Since partnering with SUGi in 2020, Breitling has planted 10,500 trees of 200+ native plant species on 3,000 square meters across four forests in 14 countries restoring 195 species, with more forests to follow.
Explore Sugi Tree
Climeworks
Climeworks, a Switzerland-based company, stands at the forefront of carbon removal, employing direct air capture (DAC) technology to extract carbon dioxide from the atmosphere—imagine filtering emissions right out of the air and storing them permanently underground. This ingenious approach complements the strategies Breitling is already using to reduce its emissions. Breitling’s carbon reduction roadmap is validated by the Science Based Targets initiative and aligned to its most ambitious Corporate Net-Zero Standard. Together with its global stakeholders along the value chain, Breitling has developed a clear and time-bound plan to achieve absolute emission reductions in line with the Paris Agreement goals by 2032.
DISCOVER Climeworks
PEOPLE
WORKING TOGETHER AS AN INCLUSIVE SQUAD
We strive to provide great working conditions and unlock the full potential of our people with an inclusive approach. We engage our employees in sustainability through corporate volunteering initiatives on a global level. We have been recognized for the third year in a row as a Best Employer in Switzerland and, since 2023, have been certified as a Top Employer for Switzerland.
Equal pay
Training & Coaching
Volunteering
Better opportunities
FAIR PAY
Breitling is proud to accept the "Universal Fair Pay Analyst" award from the FPI Fair Pay Innovation Lab, a recognition marking the company as the first in the watch industry to receive this accolade on a global level.
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Qhubeka
Breitling is proud to support Qhubeka, a global charity that connects communities through bicycles across Africa. People earn Qhubeka bicycles through community programs, improving their access to schools, clinics and jobs. In the face of poverty, bicycles can change lives by helping to address socioeconomic challenges at the most basic level – helping people to get where they need to go. Since partnering with Qhubeka in 2018, Breitling's fundraising initiatives have resulted in over 2,000 bicycles being distributed to disconnected communities.
Learn more about Qhubeka
PROGRESS
We‘re sharing our progress with everyone. We transparently report on our sustainability progress in an annual Sustainability Mission
Report, the first in the industry aligned to the World Economic Forum / International Business Council (WEF/IBC) Stakeholder
Capitalism Metrics. Our values are further outlined in our ESG Policy , Employee COC and Supplier COC .
Our reporting line (SpeakUp) is accessible to our own workforce, workers in the value chain, affected communities, consumers and end-users, and any other external stakeholders who wish to raise concerns about compliance with our Supplier COC, Employee COC and other policies. Reports can be submitted anonymously through either phone or a web interface. Reporting concerns through SpeakUp is safe and confidential. All concerns will be treated seriously and processed promptly. Here you can access our SpeakUp-Line & FAQ.
