140 YEARS OF FIRSTS

Throughout our 140th year, we’ll be releasing a new story every month, recounting tales of Breitling’s momentous firsts. These narratives delve into the untold stories behind our milestones and explore unexpected breakthroughs that have reshaped the landscape of watchmaking. Each story offers insight into the moments that have defined the brand since 1884.

Since its establishment in 2001, Breitling's Chronometrie in La Chaux-de-Fonds has been committed to the meticulous craft of watchmaking. A pivotal moment occurred in 2009 with the creation of a movement that was the cumulation of over a century of expertise: the Breitling Manufacture Caliber 01. As one of the few independent watchmakers fully in control of the creation of its watches, from movements to advanced testing, Breitling is continuously raising industry standards.

In celebration of our 140th anniversary, every watch purchased in this milestone year comes with an exclusive digital certificate. This document authenticates your timepiece and commemorates its acquisition during an important chapter in Breitling’s history, making you an integral part of the rich narrative that has defined our heritage for over a century. Log in or sign up to a Breitling account to access this and other owner benefits.

Celebrate Breitling’s 140-year heritage as we embark on a global tour featuring milestone timepieces from our archives. The Time Capsule exhibition showcases a curated collection of vintage timepieces in Breitling Boutiques across Europe, Asia, the Americas, the Middle East, and Australia. Explore our rich history at your local boutique during the limited-time showcase of the Time Capsule exhibition.

Discover Breitling’s legacy through our upcoming anniversary book: 140 Years in 140 Stories. The narrative traces our humble beginnings from Leon Breitling’s modest workshop in Saint-Imier to our emergence as one of the most important watch brands of the 21st century. Tailored for novices and enthusiasts alike, this unique book reveals the stories behind rare documents, vintage watches, and previously unseen photos—a true revelation of Breitling’s defining moments. Dive deep into Breitling’s heritage whichever way you prefer—in chronological order or by selecting at random, the choice is yours.