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In the 1950s, the demand for divers’ watches grew due to their essential role in ocean exploration and aquatic sports. In 1957, Breitling launched two pioneering diving watches: a time-only diver (Ref. 1004) and a chronograph (Ref. 807), both named SuperOcean. The sportier Ref. 807 catered to seasoned divers needing performance and reliability. Today, Breitling’s Superocean is technical, durable, and comes in a range of fun colors. It's the ideal watch for diving, surfing, swimming, and hitting the beach bar.

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Aviation - Avenger Patrol Suisse

Built for jet pilots, the Avenger is designed to take on the toughest cockpits and keep coming back for more. But you don’t need Air Force credentials to appreciate its bold design, exceptional resilience, and next-level functionality. Whether you're flying at high altitudes or navigating everyday challenges, the Avenger is the perfect companion for those who seek adventure and reliability.

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In the 1950s, the demand for divers’ watches increased due to their essential role in ocean exploration and aquatic sports. Following this trend, Breitling launched two pioneering diving watches in 1957: a time-only model (Ref. 1004) and a chronograph (Ref. 807), both named SuperOcean. Inspired by the sleek Ref. 1004, Breitling's Superocean Heritage combines timeless vintage design cues with modern craftsmanship. While water-resistant, it is also refined enough for a stylish day by the seaside.

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Echoing the celebrated design codes of the Ref. 765 AVI Co-Pilot, the Classic AVI collection recalls Breitling's earliest links with aviation from the 1930s, when the brand was known for the precision cockpit watches and pilot's chronographs produced by its Huit Aviation department. With a highly legible dial, robust case, and signature rotating bezel, it also celebrates the pioneering spirit of aviators and four historic aircraft: the Curtiss P-40 Warhawk, the de Havilland Mosquito, the Vought F4U Corsair, and the North American P-51 Mustang.

Classic AVI

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Premier collection

In the early 1940s, Breitling gained fame by supplying precision aviation instruments to the British Royal Air Force through its Huit Aviation department. Seeing a demand for elegance, Willy Breitling introduced the Premier collection in 1943. Named after the French word for "first," it set a new standard in watchmaking. The collection featured elegant dials, balanced proportions, and high quality, designed for stylish and discerning clients. Today, the Premier collection continues this legacy, blending timeless design with modern craftsmanship.

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Explore Breitling's new iconic watches and luxury watch collections. Click here to find out more about all of the new arrivals, all in one place.

New Luxury Watches for Men and Women 

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