THEN & NOW POP-UP MUSEUM
Welcome to Breitling’s Then & Now pop-up museum— a captivating journey through our 140-year legacy of innovation and cultural influence located in the heart of Zurich’s old town. Open for a limited time only.
GET THE DIRECTION
LOCATION
Breitling Then & Now pop-up museum
Rennweg 14/16
8001 Zürich
Switzerland
+41 76 227 33 84
museum@breitling.com
ON FOOT
8-minute (500m) walk from Zurich main station.
3-minute (200m) walk from the Breitling Boutique in Zurich.
BY TRANSIT
6-minute tram ride from Zurich main station. Take tram 6, 7, 11, 13, or 17 from Bahnhofstrasse, and exit at the first stop, Rennweg. From there, it's a 3-minute walk (200m).
BY CAR
Parking is available at Parkhaus Urania, a 5-minute walk (400m) from the museum.
ACCESSIBILITY
The Then & Now pop-up museum is accessible to all. A ramp ensures barrier-free access for people with limited mobility, wheelchairs, and strollers. All exhibition floors can be reached via elevator.
If you have further questions regarding accessibility, please email u
s at museum@breitling.com or call us at +41 76 227 33 84.
OPENING HOURS
The Then & Now pop-up museum is open
Tuesday to Friday: 10:00 AM – 7:00 PM
Saturday and Sunday: 10:00 AM – 6:00 PM
HOLIDAY CLOSURE
We will be closed from:
December 23 – 26
December 30 – January 2
Regular opening hours resume on January 3.
Please schedule your visit using the link below. Registration is mandatory for each visitor, except for minors. For group visits or special inquiries, kindly email us at museum@breitling.com.
About THE MUSEUM
Discover Breitling's three universes— Air, Land, and Sea— across three immersive floors, each offering a unique insight into our remarkable milestones through interactive displays, rare vintage watches, and previously untold stories. From piloting a plane simulator to exploring the intricacies of our movements in the mini in-house Chronométrie, there’s something for people of all ages. And while you’re there, don't forget to treat yourself to our signature menu at the Breitling Café on the ground floor.
Whether you're a seasoned Breitling admirer or simply looking for a unique way to spend an afternoon, you won’t forget this once-in-a-lifetime experience.
THE BREITLING CAFÉ
Wrap up your experience at the Breitling Café on the ground floor of Then & Now with our signature coffees, cocktails or snacks. Note that first-time visitors may only access the café with a museum appointment. After your initial visit, you're welcome to enjoy our offerings at your leisure.
