THEN & NOW POP-UP MUSEUM
Welcome to Breitling’s Then & Now pop-up museum— a captivating journey through our 140-year legacy of innovation and cultural influence located in the heart of Zurich’s old town. Open until May 11, 2025.
About THE MUSEUM
Discover Breitling's three universes— Air, Land, and Sea— across three immersive floors, each offering a unique insight into our remarkable milestones through interactive displays, rare vintage watches, and previously untold stories. From piloting a plane simulator to exploring the intricacies of our movements in the mini in-house Chronométrie, there’s something for people of all ages. And while you’re there, don't forget to treat yourself to our signature menu at the Breitling Café on the ground floor.
Whether you're a seasoned Breitling admirer or simply looking for a unique way to spend an afternoon, you won’t forget this once-in-a-lifetime experience.
THE BREITLING CAFÉ
Wrap up your experience at the Breitling Café on the ground floor of Then & Now with our signature coffees, cocktails or snacks. Note that first-time visitors may only access the café with a museum appointment. After your initial visit, you're welcome to enjoy our offerings at your leisure.
