Stories
To mark our 140th anniversary, we are revealing monthly narratives chronicling Breitling's groundbreaking firsts. These stories delve into the untold tales behind our milestones, chronicling breakthroughs that transformed watchmaking. Each narrative offers insights into the pivotal moments that have shaped the brand since 1884.
CHRONOMAT
CHRONOMAT: FIRST IN A MECHANICAL RENAISSANCE
The Breitling Frecce Tricolori was one of the first mechanical chronographs to re-enter the market during the height of the quartz era. It was a bold move at a time when battery powered watches were considered the wave of the future, but the Frecce Tricolori, launched in 1983, proved an instant success.
Part of the attraction was its purpose: it was created for Italy’s daredevil Frecce Tricolori aerobatics team. The idea was to have a robust watch that could stand up to the demands of a jet cockpit, but was also smart enough to be worn with ceremonial dress. The Frecce Tricolori struck that balance with its sleek, all-steel design.
A curved, recessed crystal, combined with four raised rider tabs at the 15-minute marks, protected the watch face from cracking against the metal framework of the cockpit—something Breitling’s then-owner Ernest Schneider had observed in his own piloting experience. The 15 and 45 riders could be swapped to enable the reading of remaining or elapsed time, a signature feature that persists, along with the metal rouleaux bracelet and “onion” crown.
The Frecce watch’s popularity prompted Schneider to release the model widely a year later under the name, Chronomat. It was a move that signaled an end to the quartz crisis, and a return of the mechanical chronograph.